ABOUT US

NONCHALANT LABEL IS A CONTEMPORARY, READY-TO-WEAR BRAND CREATED BY FASHION BUYERS, CHERYL HERGER AND ANNA DESKINS. THE NONCHALANT GIRL INSPIRES CONFIDENCE, COOLNESS, AND UNDERSTATED SEXINESS. LAUNCHED IN 2018 WITH A PASSION  FOR LUXURIOUS MINIMALISM AND DRESSY ESSENTIALS, FOUNDERS ARE DEDICATED TO CREATING SEASON-LESS STAPLES THAT WITHSTAND THE TEST OF TIME. AFTER WORKING IN RETAIL FOR THE LAST 20 YEARS, THEY SET OUT TO CREATE A LABEL THAT FILLS THE GAP BETWEEN SEXY AND EFFORTLESS.